In the current marketplaces for pet food, leading competitors do not offer products that meet the medical needs of the pets they intend to provide for. The Klean chain of stores intends to solve this issue by providing healthy foods at reasonable prices to help both pets and customers peace of mind.

The image for the Klean storefronts is made with warm, soft colors to embody the playfulness of pets while appearing warm and welcoming to their owners. The colorful logo is echoed throughout the branding to reinforce the playful joy pet care can bring.